Gordon Hester: Insights, Publications & Media

Explore Gordon Hester’s published articles, book, podcast conversations and selected industry coverage focused on sustainable growth, transformation, leadership, culture, technology, governance and the future of direct selling.

gordon hester book

Featured Publication

Positioned Right

In Positioned Right: The Forces Shaping the Future of Direct Selling and Network Marketing, Gordon examines the structural forces reshaping the channel, including customer value, trust, culture, technology, field engagement and sustainable growth.

Articles by Gordon Hester

Compensation Strategy

Business For Home · July 31, 2026

The Changing World of Compensation Plans: A Macro View

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Leadership & Culture

Direct Selling News · April 10, 2025

The Risk of a Transactional Mindset in a People-Centric Business Model

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Strategy & Performance

Direct Selling News · February 14, 2025

Lessons Learned from Publicly Traded Direct Selling Companies

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Growth & Turnaround

Direct Selling News · December 17, 2024

Mastering Momentum: Your Bounce-Back Blueprint for Getting Out of Decline

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Transformation

Direct Selling News · October 15, 2021

Navigating Change for Legacy Companies

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Compensation Strategy

Direct Selling News · July 8, 2021

The Changing World of Compensation Plans: A Macro View

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Interviews, Podcasts & Featured Commentary

How to Better Understand Your Customers

A conversation with Gordon and Connor Hester on customer insight, changing expectations and building stronger customer-centered business models.

Q&A with Gordon Hester: Turning Hope into Reality

Gordon discusses the ideas behind Positioned Right and the changes required for direct-selling companies to remain relevant and competitive.

DSU Spring 2025: Leadership, Technology & Resilience

Coverage of Gordon’s perspectives on turnaround strategy, retention, technology and the transformation of direct-selling business models.

Need Board-Level Perspective?

Looking for experienced guidance on growth, transformation, governance or distributed business models?